How the COVID-19 Pandemic is Changing Consumer Spending Habits

The COVID-19 pandemic has changed a lot about how we shop. We’ve crunched the numbers and found some interesting changes in consumer behavior.

With gyms closed and kids at home, there has been a marked increase in demand for fitness equipment, toys, and groceries. Other shopping categories like home and garden and computers are seeing spikes in searches and purchasing. People are making the most of their time at home by completing long-neglected home improvement projects and online gaming. The need for daily essential items like soap, shampoo, and cleaning products which now need to be purchased online or via delivery also remains high. 

It’s also noteworthy that previously popular categories are seeing less  demand. Shoppers are less interested in clothes, shoes, jewelry, and automotive products as we all continue to settle in at home. 

As your business adapts to the current consumer climate, make note of which of your store’s products resonate with shoppers. Take advantage of buying trends by making sure you are getting the right products in front of customers. Most purchases are made online these days, so getting your inventory onto virtual marketplaces gives your retail store a leg up in this unique economy. 

Sell on Wish gives you the ability to upload your store’s merchandise directly onto the Wish app. Local shoppers in your area can more easily discover your products when they’re on the Wish marketplace. We encourage you to upload products in the trending categories. Popular products will appear higher in search results and experience greater sales conversions. As a bonus, Sell on Wish is completely free to use during the COVID-19 pandemic. You keep 100% of your sales.

To learn more about Wish Local programs including Sell on Wish, click here.