Ball is life at Wish Local! On January 7, four lucky Wish Local partners and their plus ones were invited to attend a Los Angeles Lakers game. Together with members of the Wish Local team, store owners set up shop in front of the stadium to give away Lakers swag and spread the word about the shopping app taking the world by storm.
As an official sponsor of the Los Angeles Lakers, the Wish squad was proud to meet and greet the scores of Lakers fans on their home turf. In all, 300 Lakers jerseys and 200 fanny packs were gifted to fans who had downloaded the Wish app.
Once the promotional gifts were dispensed, the Wish Local partners joined Wish staff in a private suite to enjoy the Lakers vs. Knicks game, complete with an open bar and catering. When not enjoying the game, Wish Local partners shared tips, boasted about their successes, and provided valuable feedback. The store partners agreed that they have enjoyed more foot traffic since joining the partnership. One store owner went on to estimate that one in five Wish customers go on to buy items from his store’s own inventory.
All told, the promotional event was a huge hit, with at least 500 new Wish users acquired. The Wish Local partners enjoyed an exciting night on the town and got to network with their fellow Angeleno small business owners. The event was made that much sweeter with a Lakers 117-87 victory over their New York rivals.
Keep your eyes peeled, the next Wish event may be in a city near you!
