Dec 26, 2021 4:00:00 PM | Newsletter Jump-Start 2022 with our December Newsletter


Tip of the Month: Opportunity to Increase Sales with Impulse Buy Items

While Wish Local is designed to drive additional foot traffic into your store, a great value of the program comes from customers that make a purchase directly with you. Successful stores in the program dedicate an area of their business for Wish pickups, and optimize this area to drive customer conversion rates. If you are looking for ways to increase your sales and earn additional revenue from Wish Local, consider various opportunities to encourage discovery of your merchandise.  For example, by displaying some small, affordable, and attention-grabbing “impulse buy” items near your Wish pickup area, you can encourage Wish customers to make an additional purchase before leaving with their order. 

Check out this blog article for more tips on how to convert foot traffic from Wish Local into more sales for your business: Turn Wish Customers into Your Own

New Year’s Resolutions

New Year’s is a time to reflect, envision, and strategize for the upcoming year. Here are some ideas you can try to implement in 2022 to help your business grow.

  1. Collect, analyze and use sales data 

Customer and sales data are very valuable resources for your business. Gather your 2021 data, analyze it to identify which metrics can be improved, and develop strategies focused on bringing potential growth to your business in 2022.

  1. Find ways to engage with your local community

The people who live around your business are not just residents; they are potential customers so being active and engaged in the community can help increase awareness of your store. There are many ways to do this including, working with local charities, joining local business networks, or connecting with other local businesses to host different activities in your community.

  1. Start a loyalty program

A loyalty program is a great way to bring customers back into your store and build long-term relationships. For example, you can offer special members-only pre-sale events to give exclusive discounts to loyal customers and increase retention. 

  1. Set up monthly marketing campaigns

Planning a monthly calendar of seasonal marketing activities will help you maximize your promotions, keep consumers engaged, and also help boost sales during the quieter months of your business.  For example, hosting a small competition or giveaway can generate excitement and attract buyers in the slower seasons. 

  1. Work-life balance

As small business owners, we often try to do everything by ourselves but remember to take some time for yourself to recharge and avoid burnout. This includes taking care of your personal health and spending valuable time with your family and friends. After all, ask yourself, what is the purpose of running the business? Is it just for the sake of running it? Of course not! Make time to enjoy your life while working hard. 

Have you been doing these already? If not, consider incorporating some of these ideas on your 2022 new year resolution list.

Thank you for being a valued member of the Wish Local community!

With the challenges we’ve all faced this year, we admire your perseverance and determination.

We appreciate your efforts in the program, and we’re committed to improving your Wish Local experience. As our community grows, we’re adapting to improve the program. Thank you for being a part of the Wish Local journey.

We hope you reach new achievements and grow your business this coming year.

We wish you a happy holiday season and new year!

Not a part of Wish Local and looking to join? Sign up here >

Delia Mitchell

Written By: Delia Mitchell

Delia Mitchell is Wish's Editorial Manager and oversees the content you see here on the Wish shopping blog! She loves writing about cool brands found on Wish, sustainability, and wellness. Delia holds a Bachelor's Degree in Communication Studies from Pace University.